Diaspora Brand Guide

Client: The African Diaspora

Role: Brand & Content Strategist/Writer

The African Diaspora is an unconventional, POC-owned community that came to me to establish their branding. Their main goal was to reflect the duality of a place to gather along with retail, ecommerce and even a restaurant. I began with branding workshops to uncover the true spirit of the African Diaspora idea and then carried it all the way through brochures, marketing collateral, and website copy.