GoDaddy Permanent Redirect Video Series

Client: GoDaddy

Role: Content Strategist/Team Lead

I oversaw the content and creative teams that concepted and created the GoDaddy Pro 301 Permanent Redirect Series. Prompted by a new need during the pandemic, while the world we once knew was out of service, the series helped web designers and developers find ways to pivot — and create as one. Viewers are enticed to take on a variety of fun creative challenges, broadening their skill sets to help clients stand out in a sea of sameness, drive traffic to their sites and succeed. The series call to action was simple: expand what you offer clients, no matter the circumstances.