Broadstone Rio Salado Brand Narrative

Client: Alliance Residential

Role: Sr. Marketing Manager/Content Strategist

Broadstone Rio Salado is ideally located in Tempe, Arizona. As the leader of the in-house dedicated to making Broadstone Rio Salado a true destination, I spearheaded copywriting, design, web development and digital advertising for the luxury apartment. These assets, along with the video and photography I collaborated on amplified PR, social and additional paid media efforts.