PetSmart Inspired by Pets Rebrand Launch

Client: PetSmart

Role: Writer, Agency Liaison and Art Director

As the leading pet retailer of products, services and solutions for the lifetime needs of pets, PetSmart wanted to bring inspiration from loving and learning from pets into people’s homes. I spearheaded, wrote and art directed its first annual anthem commercial as part of the effort. Inspired by Pets captures a world as pets see it – one that is compassionate, inclusive, sincere and community centric. It also included in-store and digital elements as well as a series of video shorts.